Traffic

Traffic engineering and transport studies is a deep specialty of ours. A Masters in Transportation Engineering qualifies Justin to conduct traffic impact statements for small developments, and traffic impact assessments for large developments. We also conduct parking studies and street-parking plans, as well as transit-oriented-development planning related to BRT and Rail - including land-value capture strategies. 

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Stormwater

Stormwater Management Plans do not have to be complicated. We ensure that your site development plan complies with local authority stormwater by-laws and policies. We investigate, assess, model pre-development versus post-development flows, and design mitigation measures of runoff events in-line with Sustainable Urban Drainage Systems (SUDS) methodology and using the latest Hydraulic calculation methods.

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Structural

We make sure your structure will be fit-for-purpose, elegant and efficient. We design, calculate sizes and details of raft foundations, retaining walls, reinforced concrete slabs and beams, steel structures, and roof trusses for small and medium-sized structures in line with SANS10400 and NHBRC requirements. Call us out for an assessment of cracks in existing structures before sale for seller or buyer - or for mitigation recommendations. 

Advisory

I've built digital products and strategies for startups - grew a large userbase on mobile and delivered new revenue models - by leveraging innovative tech applications, partner development and venture fund-raising. Innovation is a methodology and a discipline - and it can be taught. I'm now sharing my methods with others. I write, speak, blog and Youtube about Disruptive Thinking - running workshops, doing 1-on-1s and speaking at events on Entrepreneurship... 

 
 

Hi, I'm Justin Coetzee -  PrEng, MEng

I am a Professionally Registered Engineer with the Engineering Council of South Africa. I have a Masters Degree in Transportation Engineering, and a Bachelors Degree in Civil Engineering. I work out of Cape Town, as the Principal of Justin Coetzee Consulting. I have 10 years experience in Civil & Structural Engineering, and has been the Appointed Competent Person on more than 150 construction projects right across South Africa. I have developed solutions for Structural & Civil works, Stormwater Management and Traffic Engineering project portfolio value exceeding R500 million in Construction Value for Public and Private Sector clients.

 

Our Latest Project - a double story Educational Centre:

 
 

Latest Blog Post:

 

Featured
Traffic Engineering moves to the Cloud
Traffic Engineering moves to the Cloud

As a practicing Civil Engineer, a lot of my day is spent either answering questions regarding concrete or soil tests, or paving conditions and traffic circulation layouts. However, engineering is moving into the digital age and engineering solutions require software code - especially with the proliferation of smartphones in recent years. 

Improve the Way we Move
Improve the Way we Move

Improve the Way we Move... That is GoMetro's mantra and our North Star. Everything we do, whether it is in the long-distance travel, urban transport, public transport or big data space - if we are improving the way we move, then we are succeeding. As a Transport Engineer, it is my responsibility to the Public Good to strive to design and deliver the most efficient and responsible transport solution - and sometimes that solution is a virtual solution...

Can the real "Innovation Specialists" please stand up?
Can the real "Innovation Specialists" please stand up?

I realized earlier this year that I have a lot of relevant experience and related advice to give to emerging digital business leaders (and anyone working on disruptive business models).  - All of my experiences in conceptualizing, testing, building, scaling and selling are current and applicable to the digitally-powered business landscape today - more so than that CA-trained "innovation" specialist you have been thinking of hiring as a consultant.  (jokes, guys - you would never hire a CA to help you with innovation, right?) 

What is a Traffic Impact Assessment anyway?
What is a Traffic Impact Assessment anyway?

TLDR - when you are developing a site that will generate more than 50 trips in an hour, you will need a Traffic Impact Assessment to be carried out by a Professional Engineer specializing in Traffic Engineering.  The correct time to do the Traffic Impact Study is during the Environmental Impact Assessment process as a specialist study, or during the Site Development Plan process. The earlier you involve the Traffic Engineer in your design process, the more efficient your Traffic Impact Assessment approval will be.

Announcement: Justin Coetzee appointed to Board of Directors of Greater Tygerberg Partnership
Announcement: Justin Coetzee appointed to Board of Directors of Greater Tygerberg Partnership

Following on the Mapping of Bellville's Public Transport Network and being invited to speak atTEDx Bellville earlier this year on Public Transport in Bellville - I am honoured to announce that I have been invited to serve on the Board of Directors of the Greater Tygerberg Partnership. I am particularly interested in developing, testing and piloting transport technology and public transport business model innovations in the Tygerberg area to ensure that the demand and supply of transport align. I am looking forward to influencing the strategic development and improvement of a critical Urban Asset.

Financial Modelling for Startups Course - 7th & 8th October 2015 @ Workshop 17, V&A Waterfront
Financial Modelling for Startups Course - 7th & 8th October 2015 @ Workshop 17, V&A Waterfront

A while ago I had coffee with a few early stage digital businesses in Cape Townin order to assess their potential for being part of the mLab launch up in Cape Town. I found a few trends stopping/blocking startups from successfully raising funds:

  • Some teams were conducting ad-hoc business development but without a clear and distinct sales development process being driven by metricbased targets and requirements – there was no definition of success
  • No company had a “living” financial performance model tied to growth metrics that they could use for fund-raising from investors – or had ever tried to draw up a systematic 36-month profit/loss plan
  • The teams didn't had a clear and systematic sales approach that was building a pipeline of interest/prospect/lead/sale/client – and so could tell you if they thought they were doing well or poorly in their sales efforts
  • All of the founders had conducted Customer Acquisition Cost experiments or Customer Lifetime Value study or Market Size estimates - as per the Lean Startup methodology
  • No startup had a clear burn rate definition – consisting of their budget, staffing plan, marketing plan should they get funding - and so didn't have a funding plan/ask for investors
  • Startups don’t know what exactly to ask Venture Capital investors for other than the term "funding"
Origins - JustinCoetzee.com explained
Origins - JustinCoetzee.com explained

Welcome to JustinCoetzee.com - the home of a Practical Civil Engineering practice that allows me to exercise the Craft in which I trained, as well as JustinCoetzee.com - a boutique Business Advisory Service designed to help startups think like big companies, and for big companies to think like startups. 

I hope you enjoy this journey with me...