As a practicing Civil Engineer, a lot of my day is spent either answering questions regarding concrete or soil tests, or paving conditions and traffic circulation layouts. However, engineering is moving into the digital age and engineering solutions require software code - especially with the proliferation of smartphones in recent years.
Improve the Way we Move... That is GoMetro's mantra and our North Star. Everything we do, whether it is in the long-distance travel, urban transport, public transport or big data space - if we are improving the way we move, then we are succeeding. As a Transport Engineer, it is my responsibility to the Public Good to strive to design and deliver the most efficient and responsible transport solution - and sometimes that solution is a virtual solution...
I realized earlier this year that I have a lot of relevant experience and related advice to give to emerging digital business leaders (and anyone working on disruptive business models). - All of my experiences in conceptualizing, testing, building, scaling and selling are current and applicable to the digitally-powered business landscape today - more so than that CA-trained "innovation" specialist you have been thinking of hiring as a consultant. (jokes, guys - you would never hire a CA to help you with innovation, right?)
TLDR - when you are developing a site that will generate more than 50 trips in an hour, you will need a Traffic Impact Assessment to be carried out by a Professional Engineer specializing in Traffic Engineering. The correct time to do the Traffic Impact Study is during the Environmental Impact Assessment process as a specialist study, or during the Site Development Plan process. The earlier you involve the Traffic Engineer in your design process, the more efficient your Traffic Impact Assessment approval will be.
Following on the Mapping of Bellville's Public Transport Network and being invited to speak atTEDx Bellville earlier this year on Public Transport in Bellville - I am honoured to announce that I have been invited to serve on the Board of Directors of the Greater Tygerberg Partnership. I am particularly interested in developing, testing and piloting transport technology and public transport business model innovations in the Tygerberg area to ensure that the demand and supply of transport align. I am looking forward to influencing the strategic development and improvement of a critical Urban Asset.
A while ago I had coffee with a few early stage digital businesses in Cape Townin order to assess their potential for being part of the mLab launch up in Cape Town. I found a few trends stopping/blocking startups from successfully raising funds:
- Some teams were conducting ad-hoc business development but without a clear and distinct sales development process being driven by metricbased targets and requirements – there was no definition of success
- No company had a “living” financial performance model tied to growth metrics that they could use for fund-raising from investors – or had ever tried to draw up a systematic 36-month profit/loss plan
- The teams didn't had a clear and systematic sales approach that was building a pipeline of interest/prospect/lead/sale/client – and so could tell you if they thought they were doing well or poorly in their sales efforts
- All of the founders had conducted Customer Acquisition Cost experiments or Customer Lifetime Value study or Market Size estimates - as per the Lean Startup methodology
- No startup had a clear burn rate definition – consisting of their budget, staffing plan, marketing plan should they get funding - and so didn't have a funding plan/ask for investors
- Startups don’t know what exactly to ask Venture Capital investors for other than the term "funding"
Welcome to JustinCoetzee.com - the home of a Practical Civil Engineering practice that allows me to exercise the Craft in which I trained, as well as JustinCoetzee.com - a boutique Business Advisory Service designed to help startups think like big companies, and for big companies to think like startups.
I hope you enjoy this journey with me...